Subtitles by The Genius Team @ Viki.com
Episode 11
Why are you here?
I heard you were having a grand opening. Congratulations.
That's why you are here?
When you and Ji Yoon left the company, I didn't get to say goodbye properly.
The Everest ad was very good.
Tell me the truth, why did you come here?
We already said, we came here to congratulate you.
Do you need more explanations?
The guy next to Hyun Jin
is that guy who created a ruckus for Hundred Year Thermos, right?
Yes, that's correct.
Young lady.
Can I have a moment to talk?
Who is this person?
He is someone my family has known for awhile.
Is that so?
Go in first Tae Baek, it will only be a moment.
Will you be okay?
I told you it's someone I know. Don't worry, and go inside.
The guests are waiting, hurry.
If there is any problem, please call me.
They came to congratulate us.
Yes.
Congratulations. It's a nice company.
I didn't even send an invitation, you didn't need...
you are nicer than you look.
Oh yeah, don't you have something to be congratulated for, too?
I hear you became the Representative of BK Ads.
Thank you.
Team Leader Lee.
I didn't know you were (working) here.
I didn't know either, that I would be coming here.
Wait, I was the only one to know?
Ah, what foresight I had! I definitely have the makings of a Representative.
Changing your company name and taking other company's employees..
I guess your intention is to make real ads.
That's our thinking.
Going forward, why don't we "properly" compete.
Ad to ad.
Nothing sneaky, but on the up and up.
I will await Giant's ads.
Excuse me for a moment.
Have you been well. You look healthy.
All of a sudden you are being nice?
Why don't you act as if you don't know us, like before.
Okay.
I heard your story.
You must have your own reasons.
I won't talk about it. Bok Hee...
You, someone like my grand daughter,
you eat well and take good care of yourself.
If your having a hard time, call this grandma.
Right?
Thank you.
For someone that wanted to congratulate us, you came here empty handed?
I don't have much to say.
Come back to BK right away.
I'm sorry.
What is it that you want?
If you want to make ads you should "play" in a big pond.
What's good about doing ads in a muddy pond with eels?
The muddy pond is not Giant,
but BK Ads.
Are you going to disappoint your dad to the end?
The person making a bad daughter is you, Chairman.
If you came to say that, please go back.
Because of you, those others could get hurt.
What do you mean?
If you don't want to see them get hurt from the start,
come back to BK.
Today is my birthday.
You keep making me regret the day I was born.
I'll leave now.
Did you have anything to eat? Should I get you a drink?
Ji Yoon, I hear today is your birthday.
What is it?
Open it.
I bought it for when you were going to be a full time employee, so don't worry.
You didn't need to do this, but thank you.
Think about it one more time.
I will keep my door open, so you can come back anytime.
Why don't you leave now, the party is almost over anyway.
I wait for a good copy, Ji Yoon.
Let's go.
Do you think Baek Ji Yoon will come back to you?
I will have to make her come back.
Ji Yoon is probably not coming back.
Why is that?
Because she is receiving love.
There is something even love cannot overcome.
I don't know if Lee Tae Baek and Baek Ji Yoon match each other well or not,
but Lee Tae Baek and Baek Hyun Ji don't.
Copy Baek.
Yes, why?
We started right? To date.
Anyway, according to you, the second person I have to convince with my ad,
that's the biggest obstacle left. I wonder how your aunt will think of me.
I don't think you have to worry about my aunt for the time being.
Why?
Really?
Did that happen?
I'll trust you to take care of my Ji Yoon, President Ma.
Yes.
I don't know if you realize this, but I'm basically her mother.
If anything comes up, call me anytime.
Okay.
But Ji Yoon normally works so well by herself that...
But if I have to call you, I need your number.
Ah!
It would be better for me to get your number.
Regarding Ji Yoon, wouldn't it be better if I, her direct superior, did it?
Well, my Ji Yoon isn't in elementary school...
Now that I think about it, I don't think there's a need for it.
You haven't left? Hwa Rang must be waiting.
I was just about to go, anyway. Then...
Then.
Do you want me to drive you?
Excuse me!
Where did Ji Yoon go?
Ji Yoon! Let's go!
You should go first, I have to help clean up.
You should go home first.
We can clean up by ourselves just fine.
But still...
He said you can leave!
Also, it would be nice if you didn't make her work overnight.
I'll trust you.
Yes, don't worry. I'll be responsible for her and look out for her.
I will look out for her, don't concern yourself
You just do your work.
I'm sorry, but I'll be leaving first.
Here, here.
Thank you.
Thank you. I'll eat it well.
Good bye.
Okay, good bye.
Tae Baek, I'll only believe in you from now on!
I'll only believe in you, Representative.
Really?
Then let's just believe in each other.
Then surely something good will happen.
Just clean up quickly!
Okay.
It resembles Ms. Gong, right?
He is way better.
What are you guys doing?
We need a new mascot!
Ahjumma, he resembles Ma Jin Ga.
A gorilla! Yeah, he really does resemble him.
Ji Yoon, do you know who England picked as the 1092th historical figure?
I wonder???
It's the Beatles.
Good lyrics are like food to a copy writer.
Therefore, get the famous songs of Cho Yong Pil, Sanulim, and Lee Moon Sae
and memorize all the lyrics. This is your homework.
Yes, I understand.
It really does look like him.
You know today is payday, right?
Why?
What do you mean "why"?
We haven't done one advertisement in a month.
The only one that we got was cancelled due to whistle-blowing from the inside.
If this keeps going, we can't get our salary!
You know we been eating with the rice from BK.
It's normal for a new business to have zero sales for a few months.
Representative Ma should have something, so let's wait a bit.
Hi!
What's up with the atmosphere here? You were all talking bad about me, right?
Ajusshi, you haven't eaten yet right? We are making ramyeon, so wait a bit.
Ramyeon? What are you talking about? This is first payday,
let's eat something delicious.
Call Gangster Jjajang restaurant and order as much as you want.
Indeed our Representative is awesome.
Of course.
Where did you get all that money?
Ahh, you startled me!
You got a loan?
Who told you that lie?
I heard it all from Yi Chan.
Don't talk nonsense and go eat.
The money you got from President Nam (100 year Thermos) is only enough to set up the company.
The rest you got as a loan.
Hey, just look the other way.
How can I just look the other way?
What did you say at Giant's inauguration?
You crossed the bridge and set fire to it.
I also crossed that bridge. We are one family now.
I have no where to go back to.
Man, I don't know what to do. Next month is going to be tough.
Might have to sell that message chair.
Why sell it? You can't get much anyway.
Hey, it's still not enough money even if we massage people.
Massage chair...?
If there is no vibration, your trademark, vibrating shooting cannot be processed.
This is mine, right?
What are you going to do?
I'll just take my rent money.
Use the rest for office operating funds.
It must be hard for you, too. Thank you, Tae Baek.
Delivery is here.
The food is here, let's go.
There is a saying "a ghost that was died after eating alot looks good"
Let's eat....
Eat a lot.
[mumbling]
Sunbae, eat slowly. Aigo, really.
Let's eat like this everyday!
My god.
Oh my god.
Would you like it if someone put Jampong juice on your face?
What's up Mr.?
If you spilled the sauce, you should clean it right away.
Don't you know if you put oily stuff on wood, it discolors it?
You guys are so stupid that you put the furniture in the area where is right under the sun.
Hey, it looks like you are here to sell some cleaning stuff...
My life is discolored, so if you don't have anything for that, leave.
You don't know a thing about furniture, right?
You are a strange fellow (yang ban).
If you want to sell merchandise, you should be bowing (put your head to floor).
This man doesn't have the basics manners.
Seem like you don't have basic manners.
What?
I'm sorry. I'm sorry
Are you crazy?
Look at this.
Oh my....
Young Won Furniture Representative Ahn Jae Joon.
So are you ready to bow (head to floor)?
No need to say it twice,
Let's go. Hurry.
Coffee....
Coffee, coffee!! -Hurry!!
How did you find Giant?
Oh, I saw the Everest advertisement.
As soon as I saw it, GORGEOUS! This word automatically came out.
Of course, if it comes to gorgeous it's our company.
It's gorgeous not GOrgeous. (Emphasized GO)
Yes, we'll make a GOrgeous~advertisement.
Oh, within a week, can you can make the presentation?
That might be too tight.
You can't do it?
We can. It's plenty of time.
To make the presentation, we'll have some expenses.
Do you really need to receive a presentation deposit?
No, not really. I would be a thief then.
I am regretting!
Do you have any other requests?
I consider partnerships to be important.
If there is a meeting of the minds, I'm thinking about a long term relationship.
I can rely on that?
I will put my life on the line, and make an awesome ad.
Fine!
Thank you.
[something has to show up]
He is not a con-artist, he is Young Won Furniture's representative.
See, there is nothing for a con-artist here.
Specialty in arts in France, fashion leader that likes No.1 designers.
He looks like a trend setter.
Then, how much are ads, approximately?
The size is okay. Annual 5 billion won ($5 million)!
5 billion (~$5 million)?!
5 billion!
Our general contractor fee of 10%, how much is that?
I wonder why he came here? There must be other general contractor ad companies.
I hear he is really picky.
His nickname is Presentation Killer.
Really? - Ahh...
I hear most advertising companies quit mid-way.
What are we to do, Sunbae?
What else, we have to take what is given.
If we do well, payroll problems will be bye-bye.
So, it's GO then?
Of course.
From now on, we're on battle stance!
Okay, let's move. Move.
Move! Move!
[Representative Addie Kang]
If I keep this position, with my son at the top,
it doesn't look good in front of others.
Wait a few months, once BK Media starts
I can make a position you would want.
It's okay. Don't worry about me.
Are you like this because I didn't tell you about the BK merger?
I may be a bad, but I am still your dad.
You think, as your dad, I couldn't forgive you for that?
Then why are you quitting?
Since it's turned out this way,
this dad wants to see you reach the top.
You know, what you were talking about before, the Royal Family.
I can't hinder your future.
You're not like me, so you'll do well.
Wait.
If we travel in a pack,
the owner will know we are not here to buy anything.
Then we can look around in twos.
That sounds good.
Let's use the method of role playing.
The method of role playing ?
Yes! A method of getting an idea by doing role-play based on the situation.
You two work on the newlywed concept.
Okay.
Oh my, my, that's a real happy look.
And... you and me are remarried couple concept.
Aish... What?
Ow..
And you two...do whatever you want.
Let's go.
I won't force you. Choose.
Is it me or Miss Gong?
You said you weren't close with him.
Why don't you two get to know each other?
Let's go.
Why don't we go, too?
Just wait, it's not over yet.
What if the owner sees you?
We're buying a bed, and we're not going to lay on it before we buy it?
It's okay, so you lie down too.
I'm just going to sit on it.
Go away a little.
What's so wrong? We're newlyweds.
Lovey-dovey newlyweds.
Anyway, was there always so much furniture. Is it all needed?
Guys don't really know.
To girls, pretty and beautiful furniture has romance.
It more so during the the newlywed period.
In my thinking,
the most important thing for newlyweds is love.
Wow, you words sound so naive.
Why? For newlyweds, eating and sleeping anywhere is fine.
It sounds like someone that is going to give a precious daughter a hard life.
It's not like that.
Even in this era, there are many couples that start out with only a spoon and chopsticks.
Look here Sign Lee, marriage is love plus reality.
Copy Baek, marriage is love plus love.
Now I understand why couples are fighting while they are preparing for the wedding.
Let's go.
The method of role-playing?
It's a really dangerous method.
So pretty...
This here.
My ex-wife slept well even on the sofa.
She always slept on the sofa with my son.
It was good then.
You want to get back with your ex?
I'm too old already, how about you?
That guy met a young one, so he's living well, willy-nilly.
What a thief.
Coming here really reminds me of my honeymoon.
I was really slender and pretty then.
You know too, Sunbae. You saw it.
Le's just say you were sweet and fresh! Were there quite a lot of people who likes you?
Of course, I had many dates and everyone wanted to look good for me, so they were all nice around me.
Oh yeah, except for one!
The one that was so eager to give me too much work.
My motto was to separate work life and real life!
Yeah, that style was pretty cool.
A more modern term would be, "bad boy" style.
I was ahead of my times.
Let's go and look around.
Wow, take a look at this.
I guess if I got this too, you would be annoyed.
I will give in.
What did you give in to, and what did you get?
I wonder? If you thought for a second you would know.
Over here.
I will give in on this, but you give in on that.
Really, what the heck?
Just because I give in, do you think you can have it?
How rude. When I tell you to sit, just sit!
Jeez, really?
Furniture is [blank] [blank].
In order to put words in the blanks,
we need to come up with some ideas.
So everyone, your feeling today after looking around the furniture store,
we gonna try to put it into words.
So Ran?
Furniture is what?
Furniture is... Expensive!
Well, it is expensive.
Expensive...
Yi Chan, furniture is...?
is Jealousy... -Ah, that's good.
Hasan, furniture is...?
Is wages.
What are you talking about?
I used to work in furniture factory over 1 year before I worked here.
But... Boss didn't give me the salary and ran away.
I was so pissed. That is why I took a chair instead of salary.
I am sorry. On the behalf of Korea, I apologize!
It's okay Boss! No.. Representative Ma!
I met you!
Representative!
Next turn is newlywed couple.
What is furniture for you guys?
Wedding!
Oh gosh!
Are you working or dating?
You told me to tell you what I feel.
You are totally blinded by love.
How about you, Ji Yoon? What's furniture?
Lovers!
Oh, gosh!
I didn't expect that you are going to do that too.
That wasn't bad, but you guys' idea is too sexy.
So, I feel like I am going insane when I listen to you guys.
I will separate you for next week.
Boss!
Anyhow, you guys had the best idea today.
Lovers.
Once a promising employee at Geumsan,
but fell so low she was scouted by Giant, Eun Hee.
Furniture is what?
Daily life.
No doubt!
it sounds good, can you pull out a little more.
Furniture was always the same.
Newlywed couples buy them..
and later mom gives it to her daughter.
Great.
So.. I suggest that we should make the unchangeable furniture visualized,
by combining the past and present.
Stop!
I brought him.
That person (muse).
Okay...
I feel like the draft isn't Giant's style.
How do I put it...
there doesn't seem to be a genuine feeling.
That's how I feel.
Although there are some defects...
we should go with advertiser-friendly.
Wow.. I am pretty amazed that you said that..
Honestly... foremost is the security of Giants.
That's true.
When we looked around the furniture stores..
I felt that "poor people won't be able to get married"
You said that you can get married with a pair of chopsticks and a spoon.
I am not that foolish, you know.
To have furniture, electronics, and house..
there is no way to do it without asking a favor of parents or getting a loan, .
Newlywed couples cannot handle it, due to the price.
Dear Lee Sign! Don't worry about the wedding now.
Please worry about how to convince the advertiser.
So...
Should I go in and say hi to your aunt?
You don't have to.
Getting exposed to the advertiser a lot..
will make it sooner for me to steal her heart.
I got my first salary.
Look!
I got my salary on time. Thats why I told you not to worry.
There is no such company that can't give the first salary.
Since you got the first salary..
you should buy clothes for your grandma and sister.
Great idea. I was thinking what I should get.
You don't have to.
That is the tradition, that you have to buy gifts for your family when you get your first salary/.
If then, you will get more money later.
You are absolutely right! Could you please suggest pretty ones?
Come over here.
This one is..
It looks great on you.
I am not saying it because you are my granddaughter...
You look like a movie star.
I am always pretty.
The way I see it, grandma looks more like a movie star.
It looks expensive.
It is tradition that we have to buy gifts for the family when we get our first salary,
If then, I will make more money later.
I hope that our project will be successful.
Don't worry,
we have Copy Baek and.. I have good feeling this time.
Great!
Fighting!
Wow, ha, ha, ha. Whooo..
This really...
sucks!
You have brought this as a presentation, right?
Did I look wrong?
If you tell us what you didn't like from there,
we'll bring it back after editing it.
I said to bring an ad with the furniture as the main character. Furniture.
Not a left alone furniture!
You don't need to edit this, just take it and leave.
Representative.
Representative, it's rare to say okay the first time.
An advertiser and an ad agency are like, how should I put it,
a married couple. So it's hard to be a perfect match initially.
That's enough.
We need to be at the same level to be a married couple or lovers!
Are you saying your not going to make an ad at all?
Why should I not advertise?
Is Giants the only agency in Korea?
Then do you have any other agency in mind?
BK Ad, did you hear about them?
You cannot do that!
Tae Baek!
-TaeBaek-ssi. -What?!
Let us at least participate in a presentation competition.
PT Competition? With BK Ad and Giants?
Are you crazy? You think they're going to accept it there?
What If they do accept it? I'll make that happen.
If they do accept it then of course it's an okay.
There's nothing for me to go against it. Why not?
Should I go in PK Ad once?
Why would you?
If someone has to grab a collar it should be me and if someone has to go on their knees it should be me.
Isn't that why there is a representative? Isn't that right, Tae Baek?
You two, why don't you guys let me do this, this time? -TaeBaek-ssi...
Representative Kang ... I think he and I can communicate better.
Okay then, let me go with you.
No, JiYoon, i'll go alone today.
Don't worry and wait.
Lee TaeBaek?!
It's right, Lee TaeBaek! What brings you here?
I have nothing to do with you, Shin PD.
Trying to look cool when you are only a drop out.
Sit down.
No, I'll talk here.
Whatever you want to do.
What's the problem? All the way here.
I heard BK became in charge of Young Won (Forever) Furniture.
So?
I came to earn a opportunity to join the PT.
Giants versus BK Ad.
Why don't we have a face-off with an ad?
Why should we do that?
I don't know what Forever Furniture is to you,
but to Giants, it's a saviour advertiser.
To agencies all advertisers are like lords.
I know there's no reason for PK to accept our request,
so that's why i came here.
Representative Kang, I'm requesting, help us.
If you refuse this request,
Giants is going to die.
Your actions right now is very unfamiliar.
Do you think you can protect Baek JiYoon like this?
I'll contact you about Forever Furniture later.
How did it go? Did the talk go well?
He said to wait for now.
Then he means no.
There is no reason for them to participate in a PT competition.
Then what do we do now?
I don't really know this time.
Then what is it? Is our company going to close down?
What bad luck! Why do you have to say close down?
Then what should i say? That the door is going to close? Or flop and die?
So loud.
Why do you always get on my case?!
Yes, Representative Kang.
Yes, I understand. Yes.
Representative asked to eat dinner.
-Baek Copy... -JiYoon-ssi, don't go.
It seems like it's going to be a really expensive dinner. If you eat it you're going to get a stomachache.
JiYoon-ssi,
But for now, we can talk one more time.
I'll go.
It's good. This full bodied wine with a sense of viscosity.
Why don't you drink it too?
I'm okay.
JiYoon-ssi, do you know how good wine is made?
A good wine?
It's a perfect environment from a long experience.
From grape harvest time to wine aging process,
It needs a correct caculation.
There's no such thing as coincidence.
What is it that you want to say...
I would like to see you making ads in a proper place with a good atmosphere.
And BK Ad can provide those.
Why does it have to be BK Ad?
Because I am there.
Since you bring up wines, let me say this.
One of the key element in making a good wine is Terroir. (vineyards, soil, location, geography, climate, etc)
I heard that better wine is made in poor climate and soil.
While waiting for water in impoverished soil, it develops inwards.
That's right. However, not all grapes become wine.
I know why you are here today.
Please give us a chance to compete for Young Won Furniture's PT.
OK, I'll give you a chance at the PT.
This is the last favor that I do for you Ji Yoon.
Representative ... -But you'd better be well prepared.
I won't go easy when it comes to business, even to you.
Thank you.
Get rid of your long face.
I'm sorry Ji Yoon, today I can't even look you in the eye.
Who cares as long as one of us took care of it.
If you really feel that bad, just win the PT.
Ah, isn't there some idea we can do this in one shot?
Have you thought of another line of work other than a copywriter?
What are you saying? Another line of work? --Cheerleader.
You're always cheering me on. "Lee Tae Baek's Cheerleader".
You seem to be feeling a lot better, even making those kinds of jokes.
Let's get up now, we have work to do.
Ji Yoon, don't you want to eat some ramyun? --You didn't eat?
How could I eat when you weren't here with me?
Let's get going then.
We expect the profit margin for the beginning part of Fiscal Year 2013 for BK Ad
to exceed the goal by 50%.
Not bad for the first harvest,
but it's not overflowing in abundance.
I'll try even harder.
What you need to be working hard is
is not only that.
Hyun Jin is at that crap company
getting close with that Lee Tae Baek or whatever guy,
are you just going to just watch?
If it was anything else I would heed your instructions.
However when it comes to your daughter I would like to do it another way.
What way?
I don't want to hurt her feelings in the process.
As adman vs adman, with my skills
fairly beat Lee Tae Baek.
To win her heart and keep my pride
this is the best way.
I understand what you are saying.
But you will have to bear the consequences as well.
I understand.
Next we will cover Young Won Furniture's Representative Ahn Jae Joon.
Age 34,
the grandson of the founder, the third generation of leadership.
Hobbies are wine and museum art.
Educated in New York with a Masters in French Cultural History.
And holds a PhD in Art from Paris's #1 university.
Ah Ri: For the past 3 years he has been the Representative. [PD Shin: What is this...]
however the results haven't been so good.
These types like challenges and like to try new things.
That is why he considered Giant as well.
Of course thinking the same thing and coming up with a similar ad is highly possible.
Among everyone here, is there anyone who thought of putting Mt. Everest
on a set of stairs?
Sitting water will go bad,
bad water goes down the sewer.
What we need is a paradigm shift
in the way we make this ad
so think hard about it.
What is this...
you draw well but can't take good photos?
No, I can't take good photos, I'm sorry.
The table, bed, and sofa are all part of a set.
The method of 5 senses
The method of hypnosis
What about this? --Rocking is good... --A bit more...
No, no that's not it...seriously...
umm...
How about this over here?
Instead of this I think the other would be better.
No ideas popping up?
It's stuck...
What?
Idea constipation...it's completely stuck and won't come out.
However I think about it, the thing that makes Young Won Furniture stand out
is the classical nature of their furniture
and matching that theme would be best.
I told you that it is not that much different from Antique furniture, so we can't just focus on that part.
Why are you so upset? I am just giving an idea.
Stop
I am having a headache.
Don't fight!
The great enemy of idea is negative words.
Don't you have to go home? How about Ha Rang?
My mom will take care of Ha Rang.
How can I go home early since the presentation is right around the corner?
I am having a back pain since I sat down all day.
How can you be loved by Baek Copy with the weak back?
I don't have any back pain.
If you have pain, go sit on the massage chair.
I sold the massage chair.
I told not to sell it.
That is the trademark of Ma Zinga! Why did you sell it?
How can I keep holding it since I can't even pay the electrocities..?
But still, you can't sell that. It's embedded with so many memories of GRC.
Do memories pay the rent?
Let's end our overtime here.
Everyone go home and get a good rest.
Why are you getting angry? The one feeling the worst about selling the massage chair is Representative Ma.
Yah, you're right.
You know,
I feel strongly about things with sentimental values
Is that so?
When I was young,
when BK was building an apartment building
they took over the home we were living in...I told you that story right?
While we were being kicked out,
our furniture, our personal things,
all of the things that had sentimental value were all damaged
and destroyed.
Not sure but because of that, strangely things with sentimental value
have a deep place in my heart.
So that's why I got mad without even thinking about it.
Ma Sunbae, don't worry too much about money.
The rent and wages are all coming up soon,
how can I not worry about money?
What, you didn't prepare yourself for this and started the company?
The great Ma Jin Ga is nothing but this?
Becoming pathetic because of money happens in a flash.
That's enough, now I'm a member of Giant too.
Don't try to carry the burden all by yourself.
Has something good happened to you? Why are you so nice all of a sudden?
Haha funny, I was always nice you know.
Cheers.
At my home I too have furniture that holds sentimental value.
What is it?
A rocking chair.
Actually,
my mother was a copywriter too.
Last time at the sauna I overheard your conversation with Hwa Rang.
The you and I have lots of things in common.
We are both 2nd generation ad people.
Were your parents ad people as well?
My father sign art.
If you think with an open mind, signs can also be advertisements.
Yes, you are right.
My mother would sit in her rocking chair and read a book
or go over her copyrighting.
So now when I look at her rocking chair,
I can still see her sitting in it.
The funny thing is,
for this Young Won ad campaign I was checking out the rocking chair brand
and found out that it was made by Young Won Furniture.
For some reason I'm getting a good feeling.
Young Won (Forever) Furniture,
memories,
memories, Young Won Furniture.
I get the feeling that something is about to come to me...
How about this copy?
Furniture are memories.
Memories are Forever (Young Won).
Let's go.
Where to?
What do you mean where to? We have to make the ad before they leave.
Oh yeah!
Representative, have some coffee.
Head Director Go,
We know exactly what Young Won Furniture needs, however
what are the odds of us beating out Giant?
I wonder too,
if I were speak honestly about it,
it's about 50/50.
only for Creativity.
Director Chae.
Yes Representative.
How much money do we have available for this presentation?
Huh?
Oh yes
We have about ₩5 billion Won at our disposal. (approx. U$5M)
But I'm not sure if we can get...
Secure ₩1 billion Won (approx. U$1M) immediately for use.
Huh?
Yea Yea...
What's up?
Everyone please...
to help Giant out in tough times,
honorable citizens, I sincerely thank you.
Today, older brothers, sister-in-laws, sisters and cute relatives are gathered here
to be our furniture ad models.
Sumbae, do you really need to do this?
What can I do? We couldn't get any presentation fees we have to use the neighbors.
Oh seriously...
Everyone, as models we need to portray a certain image.
The portray that image we need to do some acting...
For this ad campaign we will need the best items
Although it won't be easy, I will do my best.
Thank you.
Representative,
you are looking brighter in a long time.
Is that so?
I guess it's because a new goal has been set.
Tae Baek, Giant's fate on the line with this PT. You are confident right?
I'm just a corpse if you take away my confidence.
I'm sure he's already nervous, don't give him more pressure.
Tae Baek, don't feel pressured and relax.
As you think about Ji Yoon.
Oh no, all of a sudden I feel very anxious.
I'm getting anxious too now.
Since I have stage fright I really couldn't do a PT presentation.
You want me to teach you how to get rid of your anxiety? It's a sure fire way.
For someone who knows this how come you are always nervous,going in and out of the restroom before a presentation?
Hey, you're trying to accuse an innocent person.
Don't worry everyone, the "Dream Team" is here together, what can go wrong?
Today, Giant will win 100%!
I understand how you feel about this PT,
however is isn't it a bit much doing the presentation personally yourself?
Just because I've become the Representative, I have no intention of just watching from the back.
Especially, for a presentation that we just can not lose I plan to personally handle it.
If Giant loses and becomes bankrupt,
do you think Baek Ji Yoon will come over to BK?
If Giant becomes bankrupt, she probably won't come.
So that Giant does not become bankrupt,
she may come over as well.
It's been a while Team Leader Lee.
I've heard that Giant isn't doing so well these days
Are you getting your salary on time?
I'm getting paid more than you PD Shim so don't concern yourself.
How are things at Giant Ji Yoon? Are things OK?
Of course, I'm no longer an intern anymore as well.
I'm sure you've prepared the presentation with the company on the line. I'm eager to see it.
You will not be disappointed. "Coming Soon".
When we say "furniture", what comes to mind?
Luxury, science, every-day
even play comes to mind.
However, these words one can not stand out
or move the emotions of the consumer.
To set apart Young Won (Forever) Furniture from the others
and the word to move the emotions of the consumers
that we have discovered is... and the word to move the emotions of the consumers
that we have discovered is...
[Furniture=Memories]
memories.
We have been nourished with our mother's milk in a rocking chair
and in our youth played hide-and-seek in the closet
for passing admissions the desk we received as a gift we studied on
and the bed that we received for our wedding, we express our love.
And also, we become a mother
and sit in the same rocking chair that our mother sat in
and give my child mother's milk.
Furniture are memories
and memories are "young won" (forever).
[Furniture are memories. Memories are forever]
And with that I will conclude Young Won (Forever) Furniture's new ad presentation.
I enjoyed Giant's presentation.
Now let's see BK Ad's presentation.
I would like to ask one favor.
What is it?
For our presentation's theme, I would like to ask if we could move the venue.
Where to?
Today, BK Ad did not come to present an ad.
An advertiser did not prepare an ad...
Interesting. Then what has BK Ad prepared?
Young Won's newest furniture.
Looking at the market positioning of Young Won Furniture
and analyzing the fact that the sales figures have been in the red recently,
we have concluded that you have to completely transform the brand image
from your classic line.
This furniture is made with collaboration of Michell Jeon,
who is one of the foremost authorities in the world in Installation Art.
Don't sell furniture to the consumer, but art?
That is correct.
For the new furniture sales promotion we would like to promote it as Installation Art in the part
as is displayed here.
The new brand copy is...
Change the life, change the furniture.
Good, good, good...wow.
We made an ad, but they changed the playing board.
We thought too small, from the looks of their faces it's "game over" for us.
wow....
Are you going to continue to use art pieces...
If we proceed as you see here...
Wow, it feels so great putting it to those guys from Giant.
Everyone did a great job.
This is all thanks to the Representative's excellent marketing skills.
I'm not so arrogant to claim something that everyone had a hand in creating.
You've all worked hard.
As Chairman Baek had instructed, Giant has lost the presentation.
As promised, we will furnish BK Apartments with Young Won (Forever) Furniture.
Thank you, but even without the chairman's instructions, the outcome wouldn't have changed.
Because BK Ad was that much better.
As planned, Giant has lost the Young Won Furniture PT.
Since they are at the edge of the cliff, they should be obedient now.
Lee Tae Baek and Giant's Representative,
bring them here.
Yes.
The company won't crumble just because we lost a PT challenge. So don't feel so down.
Ah, where is Ji Yoon?
She said when feeling down one needs to have something sweet so she and Miss Gong went to buy us all coffee.
Oh, is that right?
Representative, I want to quit working for Giant.
What are you talking about?
After a month, being an AE is not for me.
And Yi Chan oppa has eyes for another girl.
Hey, Lee So Ran.
Think about it.
It's looking like we're not going to even get paid.
We can't have 2 jobless people in one house.
What do you mean jobless?
We're working at a stable company making ads, who is jobless?
What's it mean to be jobless? If you aren't making money it's the same thing.
Alright, that's enough now.
So Ran said nothing wrong.
If there is anyone who wants to leave,
you can leave now.
Excuse me.
Oh, welcome. This is the ad agency that made the Everest Mt. Ad.
Pardon me, but which company are you from?
I'm from the BK Group's Secretary's Office.
BK Group?
Representative Ma Jin Ga, Lee Tae Baek
BK Group's Chairman Baek would like to meet with you.
Why does BK Group's Chairman Baek want to see us?
You will find out when you get there.
Does BK want to make and ad for them?
Yes Ji Yoon
I thought I saw you and Representative get in a car and go somewhere.
What is going on?
BK's Chairman wants to see us.
Why does he?
I don't know, I'm told I'll find out when we meet him.
Hello? Hello? Ji Yoon?
Ji Yoon?
Take me to BK Group's headquarters please.
Tae Baek, I think it would be best if I went into the Chairman's office alone.
Why?
Don't you remember the ruckus you caused in there the last time?
I'll be right out so you just wait quietly outside.
Hello, I'm Representative Ma Jin Ga from Giant Ad Agency.
Where is Lee Tae Baek? --Ah, about that...
Although Lee Tae Baek is born with ad skills, he's not quite ready for this type of setting.
Have a seat.
What's the reason for calling me today?
I need you to fire someone.
Fire? Who are you referring to?
Baek Hyun Jin, no, I mean
Baek Ji Yoon
should be sent out of Giant.
Wait, Baek Ji Yoon,
she good at her job and a good employee.
She is...my daughter.
Your company...
Baek Copy
Tae Baek
What are you doing here?
I worried when you said you were coming to BK. And Representative?
He went in the Chairman's office.
What did Chairman Baek say? Are they giving us ad work?
Baek Copy
Why, did something happen?
You're going to have to leave Giant.
[Ad Genius Lee Tae Baek]
I'm sorry Lee Tae Baek, don't ask any questions.
We don't even know if Giant is going to be picked or not,
do we really need to do this?
I had a bad feeling about this as soon as I heard Addie Kang is the judge!
Representative Kang and I have something to talk about.
What exactly is that? What is it that the two of you need to discuss?
Please stop strangling Giant.
Get ready to get engaged with Representative Kang.